Sunday 16 April 2023

Bud Light Shares Weekend Tweet, Gets Absolutely Savaged in the Comments

 The marketing genius who thought up the Dylan Mulvaney beer campaign, Bud Light Vice-President of Marketing Alissa Heinerscheid, will go down in infamy with the brainiac behind New Coke.

Bud Light’s marketing strategy has been disastrous with boycotts against the beer company by consumers.

Parent company Anheuser-Busch has certainly felt the effects of the nationwide boycott, reportedly having lost over $7 billion in market cap value in recent days.

On Friday, after two weeks of silence,  Anheuser-Busch CEO Brendan Whitworth released a weak statement saying,  “We never intended to be part of a discussion that divides people.”

As the weekend approached, Bud Light tweeted, “TGIF?”

The replies were brutal.


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