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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
-Steuart Henderson Britt
A great tag line can make a company a household name over night, if you do it right. Some companies have had the same one forever, which is why they opt to never change. However, other companies try and switch things up every now and again. Mistake or not, they at least give it a go. Have a look.
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Denny’s
“A good place to sit and eat.”– First slogan
“America’s Diner Is Always Open.”- Current slogan
“America’s Diner Is Always Open.”- Current slogan
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FedEx
“When it absolutely, positively has to be there overnight.”– 1978-1983.
“Our most important package is yours.”0 1991-1994.
“The way the world works.”– 1996-1998.
“Be absolutely sure.”– 1998-2000.
“Relax, it’s FedEx.”– 2004-2008.
“The world on time.”– 2009-present.
“Our most important package is yours.”0 1991-1994.
“The way the world works.”– 1996-1998.
“Be absolutely sure.”– 1998-2000.
“Relax, it’s FedEx.”– 2004-2008.
“The world on time.”– 2009-present.
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Verizon
“Join in.”– 2000.
“We never stop working for you.”– Early 2000’s.
“Can you hear me now? Good.”– Mid 2000’s.
“Rule the air.”– 2010.
“We never stop working for you.”– Early 2000’s.
“Can you hear me now? Good.”– Mid 2000’s.
“Rule the air.”– 2010.
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Wendy’s
“Quality is our recipe.”– 1970
“Juicy hamburgers and lots of napkins.”– 1978
“Wendy’s has the taste.”– 1980
“Aren’t you hungry…Aren’t you hungry?”-1983
“Where’s the beef?”– 1984
“Eat Great, even late.”– 1997
“It’s good to be square.”– 2005
“Don’t compromize, personalize.”– 2006
“It’s waaaay better than fast food.”– 2008
“You know when it’s real.”– 2009
“Where’s the beef?”– 2011
“Now that’s better.”– 2012
“Juicy hamburgers and lots of napkins.”– 1978
“Wendy’s has the taste.”– 1980
“Aren’t you hungry…Aren’t you hungry?”-1983
“Where’s the beef?”– 1984
“Eat Great, even late.”– 1997
“It’s good to be square.”– 2005
“Don’t compromize, personalize.”– 2006
“It’s waaaay better than fast food.”– 2008
“You know when it’s real.”– 2009
“Where’s the beef?”– 2011
“Now that’s better.”– 2012
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Burger King
“Have it your way.”– 1974
“Best darn burger.”– 1978
Burger King Town.– 1986
“The Whopper says.”-2001
“Have it your way.” -2005
“Best darn burger.”– 1978
Burger King Town.– 1986
“The Whopper says.”-2001
“Have it your way.” -2005
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McDonald’s
“Look for the golden arches.”– 1960
“The closest thing to home.”– 1967-1969
“You deserve a break today.”– 1971-1975
“It’s a good time for the great taste of McDonald’s”– 1984-1988
“Did somebody say McDonald’s?”– 1997-2000
“We love to see you smile.”– 2000-2003
“I’m Lovn’ It.”-2003-present.
“The closest thing to home.”– 1967-1969
“You deserve a break today.”– 1971-1975
“It’s a good time for the great taste of McDonald’s”– 1984-1988
“Did somebody say McDonald’s?”– 1997-2000
“We love to see you smile.”– 2000-2003
“I’m Lovn’ It.”-2003-present.
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Coca-Cola
“For headache and exhaustion, drink Coca-Cola.”-1900
“Thirst asks nothing more.”– 1939
“What you want is a Coke.”– 1952
“It’s the real thing.”– 1969
“America’s real choice.”– 1985
“Coca-Cola. Enjoy.”-2000
“Open Happiness.”-2009-Present.
“Thirst asks nothing more.”– 1939
“What you want is a Coke.”– 1952
“It’s the real thing.”– 1969
“America’s real choice.”– 1985
“Coca-Cola. Enjoy.”-2000
“Open Happiness.”-2009-Present.
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Pepsi
“Exhilarating, invigorating, aids digestion.”-1903
“Twice as much for a nickel.”-1939
“Any weather is Pepsi weather.”-1952
“You’ve got a lot to live, and Pepsi’s got a lot go give.”-1969
“Pepsi now! Take the challege!”-1983
“For those who think young/ The Joy of Pepsi Cola.”-1999
“Live For Now.”-2009-Present.
“Twice as much for a nickel.”-1939
“Any weather is Pepsi weather.”-1952
“You’ve got a lot to live, and Pepsi’s got a lot go give.”-1969
“Pepsi now! Take the challege!”-1983
“For those who think young/ The Joy of Pepsi Cola.”-1999
“Live For Now.”-2009-Present.
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Maxwell House
“Good to the last drop.”– 1917
“Better beans make better coffee.”– 1990’s
“Good just got great.”– 2010
“Good to the last drop.”- 2011-Present.
“Better beans make better coffee.”– 1990’s
“Good just got great.”– 2010
“Good to the last drop.”- 2011-Present.
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Taco Bell
“¡Yo Quiero Taco Bell!”– 90’s-2000’s
“Think outside the bun.”– Mid 2000’s-2011
““Live Más.”– 2011-Present.
“Think outside the bun.”– Mid 2000’s-2011
““Live Más.”– 2011-Present.
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Air BnB
“Feel ordinary with us.” Old slogan.
“Belong Anywhere.” New slogan.
“Belong Anywhere.” New slogan.
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L’oreal
“Because I’m worth it.” -Old slogan
“Because you’re worth it.” -New slogan
“Because you’re worth it.” -New slogan
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Uber
“Everyone’s private driver.”– Old slogan
“Get there. Your day belongs to you.”– Revamped slogan
Connecting you with the people, places, and things you love.”– Current slogan
“Get there. Your day belongs to you.”– Revamped slogan
Connecting you with the people, places, and things you love.”– Current slogan
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Campbell’s Soup
“Soup is Good Food.”– First slogan
““Mmm! Mmm! Good!”– Current slogan
““Mmm! Mmm! Good!”– Current slogan
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Nike
“Just do it.”– First slogan
“I can.”– Revamped slogan
“Just do it.”– Current slogan.
“I can.”– Revamped slogan
“Just do it.”– Current slogan.
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