Thursday, 12 November 2020

Ticketmaster says fans may need proof they've had the vaccine or a negative COVID test result to attend concerts and sports games when they return

 Ticketmaster has revealed plans to verify proof of vaccination or a recent negative test for COVID-19 using a digital health pass for sports fans and concertgoers who want to attend live events.

The event ticketing giant revealed its plans, which are still in the preliminary stages, to Billboard magazine on Wednesday, painting the first picture of what live events might look like by next year.

It followed Monday's news that Pfizer's vaccine candidate had shown 90 percent efficacy in clinical trials, paving the way for a vaccinated world in which large crowds can again attend baseball games, concerts, live theater and other events. 

Ticketmaster said that it planned to use tie-ins between its own mobile ticketing app and third party health information companies like CLEAR Health Pass or IBM's Digital Health Pass to verify vaccination status or negative test results.


SoFi Stadium in California is seen prior to a game between the Las Vegas Raiders and Los Angeles Rames on Sunday. Ticketmaster is making plans to require proof of vaccination or a recent negative test for COVID-19 to grant access to live events

SoFi Stadium in California is seen prior to a game between the Las Vegas Raiders and Los Angeles Rames on Sunday. Ticketmaster is making plans to require proof of vaccination or a recent negative test for COVID-19 to grant access to live events


'We're already seeing many third-party health care providers prepare to handle the vetting -- whether that is getting a vaccine, taking a test, or other methods of review and approval - which could then be linked via a digital ticket so everyone entering the event is verified,' Ticketmaster president Mark Yovich told Billboard.

'Ticketmaster's goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events, and is working to create integrations to our API and leading digital ticketing technology as we will look to tap into the top solutions based on what's green-lit by officials and desired by clients.'

A Ticketmaster spokeswoman told DailyMail.com that event organizers would have the option of implementing the eventual verification option, and that it will not be required for all events. 

The scheme relies on digital ticketing technology that can prevent a mobile pass from being transferred or resold.

Under the plan, people who purchase event tickets would need to verify either that they have already been vaccinated or tested negative for coronavirus approximately 24 to 72 hours prior to the concert. 

The exact timing of the test prior to the event would be governed by regional health authorities.

The plan would use Ticketmaster's mobile ticketing system (above) and tie in with third-party health data providers to verify vaccination status or negative test results

The plan would use Ticketmaster's mobile ticketing system (above) and tie in with third-party health data providers to verify vaccination status or negative test results

The screening plan would work in tandem with Ticketmaster's SmartEvent system

The screening plan would work in tandem with Ticketmaster's SmartEvent system

Once the test was complete, the fan would authorize the lab to deliver the results to their health pass company, like CLEAR or IBM, which would verify the fan's status to Ticketmaster.

Fans who cleared the screening would be granted credentials needed to attend the event, and those who tested positive for COVID-19, or failed to provide test results or proof of vaccination, would be barred from attending.  

If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee's COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event. 

The screening plan would work in tandem with Ticketmaster's SmartEvent system, which helps event organizers and fans manage social distancing.

The system's timed entry tool allows organizers to give fans specific arrival times and entry ways to manage the flow of people into the venue.

It will also provide possible opportunities for contact tracing. 

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